PPC Excellence
Start generating better quality leads with freelance PPC services from an experienced pay-per-click marketing consultant.
How would you like to start generating your own leads rather than buying from third party providers?
When it comes to pay-per-click advertising, I can offer professional PPC management for your current campaigns. Not running PPC ads yet? I can also help you set up and run your first online ad account.
I have extensive experience in running PPC campaigns for businesses like yours and together, you and I can create an online lead generation strategy that suits your budget and your business goals.
I specialise in a number of PPC platforms and channels which are outlined below. If you need assistance with marketing on any other platforms, don't hesitate to contact me.
Reach new audiences and boost your business growth by advertising on the world's largest search engine. With ad campaigns tailored to appear when potential customers are looking for services and products like yours, you can reach those customers at the exact moment they are searching.
Bing Ads has seen a significant increase in its market share in recent years. Similar to Google Ads, Bing Ads provides the capability of displaying your campaigns to your target audience when they need it most, so why not extend your paid ad campaigns to this fast-growing platform?
LinkedIn has the largest global network of professionals, business owners and corporate directors. With its highly advanced targeting capabilities, we can better target the buying committee and thus improve your chances of converting a viewer into a customer.
Twitter Ads offer a dynamic way to connect with and expand your audience, turning tweets into leads. Its ad formats and targeting capabilities can help you build brand authority with a focused online following, thus ensuring maximum impact. My focus is on creating concise, impactful messages paired with compelling calls-to-action that drive users to engage with your brand.
Harnessing the power of Facebook Ads, I create targeted campaigns that turn viewers into leads for your business. Facebook's advanced targeting options allow us to zero in on your ideal audience based on demographics, interests, and behaviours, ensuring that your message reaches those most likely to engage.
Pay per click advertising is by far the most utilised online marketing medium by companies and individuals who want to level up and start generating more quality leads.
Below are just some of the ways in which PPC can help you get to the next level of business success.
It's difficult to find a situation where PPC marketing won't benefit your business. There are many platforms and channels which allow you to target their users through pay per click, so there's plenty of options available based on the type of products and services you offer.
For example, the most popular PPC channel is Google Ads, but many businesses also utilise pay per click marketing on Facebook, Instagram, Bing, LinkedIn, Twitter and more.
Search engine PPC can help you reach people who are actively in the market for your services.
Social media PPC can help you reach an audience based on interests, demographics, life events, job titles or industry experience.
There are so many ways you can use PPC marketing to generate leads and exposure for your brand. For more information, contact Metabrand today.
Below are some questions that may help you to understand in more detail what PPC marketing is and how it can help your business.
PPC marketing is the primary source of traffic for businesses that want to grow fast.
One of the reasons businesses use PPC marketing is because it's the most cost-effective way to drive immediate traffic to your business or website.
The reason it's cost-effective is because you fully control your budget since you only pay when a user actually clicks on your ad.
Another reason businesses love PPC is that it gives you the ability to target a specific audience tailored to your products and services, so none of your budget is wasted.
You can target people by what they're actively searching for online, what their interests and demographics are, and even their job title, industry or company, depending on which PPC channel you use.
If this sounds interesting, contact Metabrand and we can discuss in more detail.
PPC stands for 'Pay per click', which is a type of promotion where an advertiser only has to pay when someone clicks on their ad. PPC promotions are more budget-friendly than other forms of online marketing because you're only paying for guaranteed visitors to your website.
When you create a PPC campaign, you first decide on your strategy. That is, are you looking to generate leads, traffic, sales, exposure, etc?
Once you have your strategy, and have created the assets to complement it, you then decide on your budget and bid. For example, you may want to spend a maximum of £100/day with a maximum click cost of £2. With this, you can expect to drive 50 qualified visitors to your business each day.
PPC advertisers target keywords, audiences and placements; all of which have different values based on what you as an advertiser is willing to offer.
For example; the keyword "solicitors" has an average cost-per-click of £2.65, as the word on its own is quite broad.
In contrast, the keyword "medical negligence solicitors" has an average CPC of around £27 because this keyword is more specific and has a higher ROI to whomever is bidding on it.
Higher bids tend to reach the top of the page, while lower bids tend to be either near the bottom or on another page.
PPC is a great way to promote new content. For this reason, it can indirectly help SEO with the exposure it generates for your business, providing your content is share-worthy.
People who discover your content through PPC channels may share it with their friends or link to it through their own website, which are two of Googles biggest ranking factors in SEO.
