I help small businesses & start-ups like yours compete online.
Welcome to Metabrand — A freelance marketing solution by Stephen Parkinson
My name is Stephen and my passion is helping businesses thrive in the digital world. For the past 8-years, startups and small businesses have trusted me to help them utilise creative design and effective marketing campaigns to develop their brand—and I can do the same for you.
Through Metabrand, I can create a tailored marketing solution to suit your goals and maximise your budget, helping your business gain a strong presence in the online space.
Marketing is the tactics you use to get your audiences attention—branding is how you keep it.
Although they are both very different concepts in business, they must both be given an equal measure of importance. This is because, when you have a strong brand and a strong marketing strategy, the effect it has on your business success is multiplied as both work together in unison.
A strong marketing strategy will engage with the right audience while a strong brand strategy will keep them engaged—that is the META.
As a certified Google Ads professional in building and managing high-performance pay per click campaigns, I can help increase your brand's visibility on the biggest search engine in the world.
Using the Google Display Network, I'm able to build strategic display ad campaigns and retargeting campaigns that promote your business to your target audience as they browse the web.
Using Google Shopping ads, I can help get your products in front of online shoppers who are looking for what you sell in your store – The best part? You only pay when they click on your ad.
The organic listings are where over 70% of Google searchers are clicking. I can help you build for the future by helping you rank in the organic search results for search terms that are relevant to your business.
Contacting your audience about offers, updates and events within your business or industry is vital for strengthening your brand. I can help build email campaigns that keep your audience informed and help build brand loyalty.
Email marketing works best when you send specific information and offers to the right people in your database. Through intelligent segmentation of your lists, I can build targeted email campaigns that send the right information to the right contacts.
There's no better time to send a promotional email than right after they have shown interest in your business. I can create automated multi-step funnels that help convert your leads into buyers and your buyers into multiple buyers.
First impressions are everything, so how your emails look visually is very important. I can design and create beautiful email graphics that engage and convert, whether your audience are opening their emails on mobile, desktop or tablet.
Brand positioning is how you wish to be perceived in the hearts and minds of your audience or customers. I can help position your brand in a way that incorporates your values, your promise and sets you apart from the competition.
Your brand identity helps your audience recognise your brand and strengthens your positioning in their minds. It's not just your logo—your brand should have a voice, personality, a set of values and a visual appearance that makes you unique.
Your logo is the symbol that represents your brand. It's what people use to identify and recognise you, and in time, it becomes a symbol of everything they feel about you. I can help you design a beautiful logo that'll stand the test of time.
Brand Collateral is the collection of media that is used to promote your business. Great brand collateral supports the sales and marketing of a product or service, such as brochures, letterheads, business cards and stationery.
At a time when over 85% of the developed world are online, it's important to have a strong online presence, and it all starts with a strong website. A website from Metabrand gives you the ability to deliver information, content, products and services to your digital audience easily, securely and efficiently, without the need for an in-house web developer
Having a website that stands out and delivers your brand message is key to online success. A bespoke website gives you the ability to tailor-make your design and deliver a truly memorable user experience.
With more people browsing the internet on their mobile phones than ever before, it's important that your website delivers the same great experience on every screen size. All Metabrand websites are designed for desktop, tablet and mobile.
As part of the development process, I make sure that your pages are optimised to rank for relevant Google searches in order to give you the best start possible. You'll also have the ability to easily optimise all future pages for search engine results.
Metabrand websites are designed for speed! Your files are distributed across the globe in a content distribution network powered by Fastly and Amazon Cloudfront. This means fast page loads for all of your visitors — no matter where they are in the world.
Security is a serious matter for website owners. Built on the Webflow platform, your website will feature free SSL encryption and a 99.9% uptime rate, meaning less hassle for you and your business.
Webflow is my platform of choice when creating new, bespoke websites. It's easy-to-use editing system allows you as the owner to upload new content and products easily and quickly, without the need to code.
I make it easy for your visitors to both follow your social pages and share your content on some of the most popular social media platforms. I'll integrate your Facebook, Twitter, Instagram, LinkedIn and YouTube accounts directly with your website.
It's important to know whether or not your visitors are coming back and enjoying their web experience with you. I'll setup and integrate your current or new Analytics account with your website so that you can see how people are interacting with your content.
"We've hired several marketers over the years and usually seem to be paying for fancy reports full of graphs and no real results. Stephen helped us speed up our e-commerce store and improve the way it looks. Most importantly, we saw a real improvement in our Google rankings and visitor numbers within weeks."
"Metabrand did an excellent job of presenting a series of designs, helping us refine our thinking, and then ultimately tweaking our design to get it perfect."
"Great to work with! Very accommodating and great design!"
Private Label Chocolates
"Best freelancer that I've worked with when it comes to PPC. He takes time to know your business and get great results. Always a fast response time and always happy to help whenever I need him. Would recommend to anyone looking to run google ads or facebook ads.
Shoot On Sight
If your interested in growing your business and would like to know more about what I can do for you, please fill in the form below and I'll get back to you within 24-hours.