Stop overpaying for second hand leads from third party vendors. Start generating your own leads, directly to your website.
I offer lead generation services that provide businesses with qualified leads in real-time. Through strategic marketing, I can help you capture the attention of a niche audience that is already motivated and predisposed to be interested in what you're offering.
I specialise in working with many different industries to generate leads. Some of the more common industries I work with are listed below;
A combination of advanced technology, marketing experience and a commitment to providing high-quality leads is why businesses use Metabrand.
Over the years, I’ve developed an effective 6-step program that’s proven time and again to bring incredible leads to my clients.
This initial stage helps me to gain an in-depth understanding of all facets of your business, such as values, purpose and objectives. This knowledge is crucial for determining who your target market is so that we can customise the campaign accordingly.
I will conduct an in-depth analysis of the marketplace and your competitors. This analysis aims to evaluate your competitive advantages and disadvantages against those of your competitors. Furthermore, it seeks to identify any market opportunities to gain an edge over the competition.
I'll develop a lead generation strategy that would leverage opportunities to put you ahead of your competitors. This will involve selecting various targeting options, creating assets for each stage of the funnel, and identifying key performance indicators to track progress.
Once the necessary research has been conducted and the strategic plan is finalised, we can move ahead with its implementation. I will build all of the campaigns and configure tracking to measure their performance, then launch.
To get an accurate assessment of performance, it is essential to wait and let the campaign progress and collect data. It is essential for me to receive precise feedback from you about the quality of the leads generated. We will continue to track our key performance indicators and I will report on performance on a regular basis.
Analysing the data from our reports will provide us with invaluable insights on how to make our lead generation campaigns as effective as possible. With these insights, I can make accurate optimisation decisions, allowing us to maximising the performance of these campaigns.
Below are some questions that may help you to understand in more detail what lead generation involves and how it can help your business.
Lead generation is the process of attracting potential customers and capturing essential information about them for sales purposes.
The goal of lead generation is to identify, nurture, and convert prospects into clients.
This is typically done through a combination of online and offline marketing tactics, such as email marketing, content marketing, social media advertising and pay per click advertising.
There is no "one size fits all" platform for generating leads. Businesses must choose the best platform for their goals.
This depends on several factors, including the target audience, budget and demographic.
For example; An accountant will have more success generating leads on LinkedIn or Google Ads than they might on Facebook. In contrast, mortgage brokers will likely find more success on Google Ads or Facebook than they would on LinkedIn.
The demographic of each platform is an important factor when choosing where to generate leads.
To generate leads, businesses create valuable content, such as blog posts, e-books, webinars, and other resources, that attract potential customers to your business.
Once a potential customer arrives on your website, we use forms, landing pages, and other tools to engage and collect information about the visitor so that we can turn them into a lead.
Leads are then nurtured through a series of follow-up communications and targeted content until they are ready to make a purchase.
Metabrand doesn't pre-qualify leads for you. We attract, engage and convert the traffic we send to your website into leads which are then intercepted by your own sales team.
This puts you in full control of the user journey from start to finish.
The cost of leads varies depending on several factors such as the industry, target audience, marketing channels used, and the quality of the leads.
Some common lead generation methods and their approximate costs are:
PPC advertising - costs can range from less than one pound to several pounds per click, depending on the competitiveness of the industry.
Social media marketing - costs vary based on the platform and targeting options, with prices ranging from a few pence to several pounds per lead.
Content marketing and SEO - costs depend on the level of effort and resources put into creating and promoting content, but packages can range from a few hundred to several thousand pounds per month.
It's important to note that the cost of leads is not the only factor to consider; the quality and relevance of the leads are also important factors to consider when evaluating the success of your lead generation efforts.